“It’s time for something ELSE!”
Never before have I wanted to buy a product based simply on the fact that the advertisements are amazing. Then I saw ELSE. Not only does the commercial look stunning, the user interface on the phone is reminiscent of some of the greatest science fiction films of all time. When I fantasize about the technology of tomorrow, ELSE is what it looks like.
Primarily, I love this product because of the beauty of the viral spots. The actual camera work is stunning, coupled with special effects and some talented editing, these spots leave me begging for more. Ultimately, the product itself becomes irrelevant. The dream, the fantasy, the futuristic world that they have created with each piece pulls me in to a story. The new and exciting environment is left just vague enough though, for me to imagine my own plot and characters, wishing to be part of the new product revolution. In the end, the effectiveness of the commercials is more in what they show, than in what they say.
Visit their website: http://else.bz
To further check out the user interface: http://elsemobile.com
ELSE Viral Spots
“The time has come”
“People are not all the same”
“These mobile devices are supposed to work for us”
“Sync it to the way we actually live”
“Shouldn’t you be the one makeing the rules”
“They are too busy writing 200 page manuals”
ELSE Viral Spots